Campfire: Building A Brightly Burning Business Blog

You know you should be blogging for your business, but you’re not entirely sure why. One day you read that blogging is dead, the next you find out it’s crucial to your marketing. On the list of things to do it just keeps slipping down below the emails and Instagram posts.

And what are you supposed to write about anyway? Whenever you sit down to make a start you’re overwhelmed by the choice of topics, or worry that this isn’t valuable to anyone, or feel put off by how salesy you sound. And don’t even get started on the pictures.

I hear you.

Blogging for business is so daunting when you’re first starting out. But like most things marketing, it’s something that has been over-complicated when in fact it can be an easy, flowing, creative process that drives traffic and builds a brand.

Come sit round the campfire, and I’ll show you how…

Why Campfire?

First of all, because it’s all about the preparation – you can’t sling a few logs on the ground and hope they’ll burn through the night. You have to gather the materials, make sure they’re suitable for your fire, and place them together in a supportive structure before lighting the flame.

But after that, come the stories. A campfire is a hub of community and storytelling, bringing together like-minded folk to share tales and wisdom. That is exactly how your business blog will behave – a well-structured, long-lasting hub that draws people to its creative flame.

What Happens On This Course?

Campfire is a blogging for business course, and will take you through my 8 step process for creating quality content, consistently, over the course of 4 weeks. Why four weeks? Because I don’t think we should be putting off your business blog any longer than necessary. This is the process that I use to put together my own content strategy, and the one that has helped my coaching clients create beautiful, on-brand content for their businesses too.

Here's What You'll Learn:

• How to identify your brand purpose
• How to get clear on your audience and use that knowledge in a practical way
• How to communicate your Why to your Who through blog posts
• How to consistently generate ideas that are on-brand and stop being an inspiration magpie
• How to generate EVEN MORE ideas
• Understanding the sales funnel and how it helps with content creation
• How to create a content calendar that works and you’ll actually stick to
• How to create content for customers at different stages of their journey
• The different purposes and objectives for your content
• How to repurpose your content for different channels and time periods
• The best ways to promote your content to your people

Here's What You'll Get:

• Four weeks of in-depth lessons drawing from my content marketing knowledge both as an in-house marketer and a small business owner
• Examples and stories from other small businesses
• My 8 step process for producing quality content consistently
• Lessons I’ve learned marketing my small business (that I wish I’d known from the start)
• Actionable tasks, exercises and homework that will get you doing, not just thinking
• A members-only community to connect, discuss ideas and share work with other course members
• Two live Q&As with me

Is This For Me?

• You have a creative, soulful business that you want to grow, but in a way that feels true to you
• You don’t want to ‘hustle’, but build a community
• You want to market your business in simple, meaningful and intentional ways
• You want to start blogging for your business, but haven’t a clue where to begin
• You’ve already got a business blog, but it’s not working the way you thought it would
• You have a blog, but want to transition to selling products or services
• You need a little accountability and community to help you commit to your marketing