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Campfire: Building A Brightly Burning Business Blog
Content Foundations
Introduction
Core Message
Understanding Core Messages
Homework: Your Core Message
Audience
Audience - Customer Profile
Homework: Get To Know Your Audience
Generating Ideas
Content Buckets
Homework: Create Your Buckets
Ideation - The Content Pool
Ideation - Objective
Ideation - Value
Ideation - The Customer Journey
Homework: Start Your Content Pool
Organising and Writing
The Content Calendar
Calendar - Baseline & Campaigns
Calendar - Evergreen Content
Calendar - Frequency of Posting
Homework: Plan Your Content
Creation - Getting Started
Creation - Storytelling
Creation - Voice
Homework: Create Your Piece
Maximise and Promote
Add Value
Add Value - Call To Action
Add Value - Email Sign Ups
Add Value - Repurposing & Multicasting
Homework: Add Value To Your Post
Promote
Promote - Top of the Funnel Content
Promote - Middle/End of the Funnel Content
Homework: Promote Your Content
Homework: Create Your Buckets
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